In 1936, Elsa Schiaparelli, the great donna of the fashion world, baptised her scent, “Shocking Pink“ and made sultry magenta the avant-garde color of fashion. It’s a color that evoked a carefree, provocative attitude and incarnated Elvis Presley’s famous, “Pink Cadillac” .
Pink is a multicultural color : it is the reflection of naughtyness and urban lolitas and is universally representative of a pimp-esque, provactative fashion. Pink Attitude is also a militant concept : “Pink Code” has become the theme behind struggles for peace throughout the world and pink is the representation of sexual freedom in many Gay Pride parades, where it is the most apparent color seen.
Pink consumes the “street art “ culture and modern art publicity where it is seen prevalently in monumental works of art by Jeff Koons.
Thanks to our vast selection of the best contemporary photographs, it is time to adopt the right attitude and surf the pink wave !